Artiken did it again with another hit with the "taboo" type bracelet design. I wasn't sure how it would hit with other runners but when I ran with a buddy who described his mindset in a race of "going for the next kill" with regards to passing, I knew I'd found the right bracelet. Really cool stuff. I like the color as well. I am red-green color deficient so the background color is hard for me to see but I know the message and the red on black is very cool.