Just like most businesses are created. ArtiKen was the result of a want and a disconnect in the market. Close your eyes and let’s go back in time. It was the Summer of 2008 and just another day for Christopher Hough, the Founder and CEO behind the operation. At the time, he was the Captain of the Men’s XC program at the University of West Florida (Pensacola, FL) which led to being responsible for picking up Titus Cheruiyot from the airport. Titus was one of the teams recruits for the 2009 season; however, Titus was different than the other recruits, he had been recruited from Kenya.