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Careers

 DIRECTOR OF PERFORMANCE MARKETING

The Opportunity:

Reporting to the CEO, the Director of Performance Marketing will lead the development of brand partnerships and influencer strategies to grow ArtiKen’s footprint. This individual will work closely with ArtiKen’s cross-functional teams including operations, production, design and sales. The Director of Performance Marketing is responsible for setting the strategy for ArtiKen’s performance marketing moving forward, e.g. responsible for the overall management of digital efforts including paid media, search, affiliate, and paid influencer marketing. This position will also hold responsibility for driving a new business, including setting and achieving revenue and profit goals and analyzing business reporting to determine areas of optimization for scale. The job requires strong relationship building skills and is responsible for developing and nurturing strong relationships for growth.

The Company:

At ArtiKen, we’re a purpose driven company, aimed at bringing the finest handmade bracelets from Kenya to the world while providing support to Clean Water initiatives through 10% of profits. Our bracelets are worn by world class athletes and strongly attracts sports enthusiasts from all over the world.

What You’ll Do:

Our Director of Performance Marketing will be responsible for managing an omnichannel performance marketing approach focused on: driving inbound customer leads, increasing digital engagement, ensuring a diversified brand voice, scaling content production, and driving highly-measurable return on investment.
Set strategy for appointed influencers [professional athletes, collegiate athletes, creators] & Brand Ambassadors Program.

  • Build and analyze reports to evaluate and monitor the program and individual ambassador performance
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI + KPIs)
  • Manage relationships with every tier of Influencers (can include a mix of weekly 1:1 calls, monthly group calls, recurring newsletter, etc.)
  • Develop and nurture new and existing athlete endorsements, affiliates, creators, and influencers
  • Represent ArtiKen’s vision and brand enthusiasm, and understand the goals of mutually beneficial partnerships.
  • Analyze Influencer content and provide direction to influencers on what works & doesn't work.
  • Work with creative team to create content and leverage UGC for the company's personal social media.
  • Brainstorms new and creative growth strategies through a performance-driven lens.
  • Manage distribution of commission codes, affiliate links, and product samples to the entire network of influencers.
  • Work closely with the Marketing team to develop campaign-specific strategies for Influencers & Brand Ambassadors (Sporting Events, Black Friday campaign, etc.)
  • Provide feedback and insights to cross-functional teams to help further growth of the company from product innovation, branding, and experience - top to bottom.
  • Travel (<5%) may be required on an as-needed basis, with advance notice provided to the employee

What You’ll Need:

  • 2+ years managing a team of direct reports focused on performance marketing initiatives
  • 2+ years experience with affiliate marketing and influencer marketing
  • Demonstrated experience scaling performance marketing initiatives
  • Highly proficient in data analytics
  • Excellent listening, negotiation and presentation abilities
  • Excellent interpersonal and relationship-building skills
  • Excellent organizational skills and attention to detail
  • Track record of team player - we before me
  • Intermediate knowledge of run culture
  • A positive attitude. Or it won’t work here.

Benefits Summary:

  • Competitive compensation, commensurate with experience
  • Sick time
  • Paid company holidays
  • Paid maternity leave [16 weeks]
  • Unlimited vacation
  • Medical, vision, and dental
  • Company matched (4%) 401k (upon 90 days of employment)
  • Employee and immediate-family discount on all products (upon 90 days of employment)
  • Ability to WFH 50% of time

The Culture at ArtiKen:

We are a growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are primarily an e-commerce, active and inspiring company with a focus on creating handmade jewelry that inspires athletes all over the world.

We believe our work benefits from the diverse perspectives of our employees. As such, ArtiKen celebrates inclusion and is committed to equal opportunity employment.

ArtiKen is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, hair texture and hairstyles, pregnancy, childbirth, (or related medical conditions, including, but not limited to lactation), physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.

*If you believe this role aligns with your background and work experience, please e-mail your resume and cover letter to careers@artiken.com with the subject title as 'Director of Performance Marketing'. Thank you.*

Build your career here in sunny St. Petersburg, FL @ ArtiKen!

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