Hi, Chris here.
Coming up with cool designs that actually help athletes reach their goals isn't exactly easy - season after season, year after year. So, I was ecstatic when I had thought of the idea of putting BEAT THE ODDS as the message you need to focus at the front buttttt also blending in 1 in 1,000,000 right behind the message up front.
At the end of the day, we all have massive goals, most of which have incredibly farfetched odds. This bracelet is to remind you to not focus on the odds itself that others will try and remind you regularly, but being the person who actually beats the odds.